The color pink, in general, and pink ribbons, in particular, have been used as a means of expressing support for men and women with breast cancer since the early 20th century.
Every year, in October, hundreds, if not thousands, of items are marked with pink ribbons, colored pink or sold promising a small portion of profit towards breast cancer awareness or research.
A Breast cancer awareness stamp, featuring a pink ribbon, was issued in the United States in 1996. Also, 30 million 25-cent coins bearing a pink ribbon were minted for normal circulation in 2006.
Every October (Breast Cancer Awareness Month), money is raised through theme parties or “pink” days. This money is then donated to either breast cancer care or for research on breast cancer.
This breast cancer awareness pink ribbon is also used by some breast cancer related organizations like Pink Ribbon International as a primary symbol.

